Social Content Manager
Bowery Farming
This job is no longer accepting applications
See open jobs at Bowery Farming.See open jobs similar to "Social Content Manager" Homebrew.Marketing & Communications
New York, NY, USA
Posted on Friday, August 9, 2024
At Bowery, we’re making wildly delicious food more accessible to everyone. Driven by our proprietary end-to-end technology, our farms are transforming the entire fresh food supply chain to be simpler, safer, and vastly more sustainable.
We have 5 farms in operation (including state-of-the-art R&D and innovation farms) and we’re just getting started. We’re backed by tech and agriculture industry leaders with $647M in equity and debt capital, and our products are sold in over 1,400 locations.
Working at Bowery is more than just a job. It’s a chance to make a global impact with first-of-its-kind technology and ridiculously good food. We’re always looking for passionate minds to grow (and eat) with us! Ready to make a real difference? Join us. We’d love to have you here.
P.s. Check out The Roots: Bowery Farming's People Podcast for all things Bowery culture, teams, leadership, and karaoke (yes, karaoke)
About The Role:
At Bowery, we’re reimagining our fresh food system to be more secure, sustainable, and productive in growing nutritious food. This position will play a critical role in telling the Bowery story through social content (amplified to channels like email, blog, etc.). As such, we’re looking for a bold creator who will build an engaged community through wildly creative content.
We are seeking a Social Content Manager who excels in content creation, with a strong focus on video. This role is pivotal in driving our brand presence, specifically on the platforms of TikTok, Instagram, and LinkedIn. You will be responsible for crafting dynamic and engaging content that resonates with our audience, elevates our brand, and boosts our social media presence.
We're a small team, so your ideas and direction will be reflected in the content you produce. The ideal candidate is a self-starter, organized, and scrappy (befitting start-up culture). Ideally, you’re also passionate about leafy greens, herbs, and foods that make the most of them.
This role will report to the VP of Marketing and be based out of our NYC HQ. We follow a hybrid working model.
What You'll Do:
- SOCIAL MEDIA:
- Content Strategy & Evaluation:
- Execute our content strategy emphasizing video content, brand partnerships and influencers–aiming to increase engagement and grow our audience across key consumer platforms like TikTok and Instagram.
- Amplify social content across related digital channels (e.g. email, blog).
- Partner with the VP of marketing to develop a thought leadership content strategy for LinkedIn.
- Identify and monitor KPIs for each platform to glean learnings and optimize performance.
- Content Creation:
- Hands-on creation of content for TikTok, Instagram, and LinkedIn while also partnering with creative resources (agencies, influencers, brand partners, etc.) to produce content for specific campaigns and initiatives.
- Comfortable being on camera in-office and in public to film a variety of content.
- Own the 30/60/90 content calendar for each platform that aligns with the marketing objectives.
- Maintain brand story and voice to ensure consistency across all social platforms for both organic and paid efforts.
- Support ongoing press needs, such as active amplification of earned media, as well as occasional event coverage needs, such as an influencer activation.
- Will include physical tasks, such as shipping sample products out to brand partners/influencers, visiting farms and Bowery facilities, and attending events and functions to capture content.
- Competitive, Industry, and Trend Research:
- Stay ahead of social media trends, especially video trends on TikTok and Instagram. Utilize insights to create content that captures attention and drives engagement.
- Keep up on the latest news in agriculture as it relates to technology and climate to leverage as a source for content inspiration. Monitor competitor activity across social platforms.
- COMMUNITY & INFLUENCER PROGRAM MANAGEMENT:
- Active Day-to-Day Platform Management:
- Engage with the audience by responding to comments, messages (including inbound emails), and mentions in a timely, respectful and engaging manner. Build and nurture relationships with followers and influencers. Escalate trending and large-scale issues when appropriate.
- Leverage existing database of FAQs, while proactively adding and approving boilerplate responses when necessary.
- Community Building:
- Serve as an active ambassador to the Bowery community, including developing key moments for engagement that align with the marketing calendar.
- Influencer Programming:
- Own the influencer strategy and execution across social platforms including identifying, negotiating, and managing relationships and the execution of influencer content.
Who You Are:
- An experienced FP&A Associate with a background in finance or accounting in CPG and technology companies. Completion of banking analyst, or private equity analyst program preferred
- An advanced user of analytical tools. (Advanced Excel is a must)
- Familiarity with ERP
- A results-oriented iCreative self-starter who is comfortable with both taking initiative and working collaboratively.
- Experienced creator for a brand/company across the top social media networks (primarily Instagram, TikTok and LinkedIn but not excluding FB, Pinterest, Threads, X).
- Proven experience creating and editing video content for social media platforms, particularly TikTok and Instagram.
- Excellent communicator with strong verbal and written communication skills.
- Strong knowledge of social media trends, tools, and best practices for video content.
- Experience with social management and measurement tools (e.g., Later, SproutSocial, RivalIQ, DashHudson).
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- ndividual with a strong work ethic and a with strong sense of urgency
- A collaborator with excellent interpersonal skills
- A highly organized and detail-oriented individual
- Possess the ability to thrive in a fast-paced environment
- A clear communicator who can organize and boil down complex ideas for any type of audience in a written or verbal format
Who We Are:
- Bowery is a place where everyone is welcome, included, and empowered to reach their full potential.
- We live our shared values every day in both big and small ways: opt in, think wildly different, break barriers together & be kind to the core
- We are a mission-driven team of unconventional thinkers, problem-solvers, optimists, and activators
- We share a passion for giving back more to the planet than we take, growing deliciously abundant food without abundant harm
- We are excited to hear from you!
Benefits as Good as our Greens
- To support you and your family, we offer health, dental, and vision insurance; mental health resources; family forming support; long-term and short-term disability insurance; FSA; HSA and commuter benefits
- Company stock options so that you can reap the benefits of every Bowery win
- 401k Program
- The more balance, the better. We offer unlimited paid vacation, paid holiday - plus 16 weeks of paid parental leave so you can focus on what matters most
- From internal mobility to a mentorship program and curated L&D initiatives, we are fully invested in your growth
Our commitment to eliminating bias and ensuring pay equity goes beyond pay transparency. Click here (https://bit.ly/3CUwuUY) to learn more about how compensation works at Bowery, how we came up with the salary on this job posting, and what we’re doing to ensure your compensation is internally and externally equitable.
The salary for this role will be $80,000. If this role is of interest to you, we encourage you to apply no matter what so we can see your profile and background. You can trust us to make a leveling assessment based on your unique skills and experience and communicate that with you.
Bowery is an equal opportunity employer - a place that celebrates unique backgrounds, qualities, and cultures that will enrich the workplace. We are attempting to redefine what a sustainable agricultural supply chain can look like. We cannot achieve this mission without a team that reflects the diversity of people who want fresh, locally grown food in regard to race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. We strongly encourage people from marginalized communities to apply to join our team.
This job is no longer accepting applications
See open jobs at Bowery Farming.See open jobs similar to "Social Content Manager" Homebrew.