Growth Marketing Lead
Ambrook
Marketing & Communications, Sales & Business Development
New York, NY, USA · Remote
Posted on Nov 12, 2024
About Ambrook
Ambrook's mission is to make sustainability profitable for family-run businesses.
In the face of historic heat waves, drought, flooding, supply chain disruptions, water shortages, and pollution, climate impacts are intensifying across industrial America: from farmers facing crop losses, to truckers navigating fuel volatility, to contractors managing material shortages. Evidence shows sustainable practice upgrades deliver financial returns – from water-efficient irrigation to fuel-efficient fleets – but these changes require significant upfront capital and a clear proof of return-on-investment to owner-operators facing tight cashflows and razor-thin margins already. With data scattered across paper records and outdated systems, operators struggle to forecast whether a practice change will improve their bottom line – let alone prove business health to lenders and other funders.
Ambrook is solving this chicken-and-egg problem by re-architecting the financial data layer of America's independent businesses. We're replacing unruly paperwork and expensive, archaic tools with an affordable accounting, banking and payments platform that helps operators understand their numbers and access capital for sustainable transitions.
Ambrook customers are our economy’s historic backbone and a manifestation of the American Dream. Done right, both financial and environmental sustainability enables these entities to stay independent and resilient in the face of climate-driven volatility.
We’re a Series A startup backed by top investors (Thrive Capital, Homebrew, Designer Fund, BoxGroup, and more) and are looking for early team members who are looking to untangle the knotted intersection between American industry and climate.
Learn more about our mission and what it’s like to work with us.
The opportunity
We’ve grown 10x in the last six months thanks to the might of generalists. We are now hunting for a driven, dedicated growth marketing lead to aggressively deploy and scale a $XM budget.
Ambrook has built a well-rounded, world-class team. You’ll be accountable to driving results from our performance marketing campaigns and also play a role in advancing our marketing, sales, customer success, and product efforts.
We’re looking for someone who we can count on to…
- Own: Scaling paid channels / performance marketing, owning a multi-million dollar annual budget.
- Teach: Performance marketing best practices to cross-functional peers, empowering engineers, designers, and sales team members to contribute to our success in performance marketing.
- Learn: Ins and outs of building an agrifinance and climate tech company, including the nitty gritty of agricultural bookkeeping, the larger farm finance ecosystem, and natural resource management / ESG tie-ins.
Within 1 month you'll...
- Take over our paid marketing channels (Meta, Google, and others), optimizing spend to accelerate our growth.
- Take over and improve our existing growth dashboards and report out on channel KPIs.
- Establish deep relationships with your team and cross functional peers.
- Audit and improve our workflows for producing ad creative, landing pages, and other campaign content.
- Familiarize yourself with Ambrook’s product and our research notes and recording repository from user onboarding calls and customer discovery interviews.
- Embed yourself deeply in understanding the state of farm finance, building a strong intuition about customer needs and audience segmentation.
Within 3 months you'll...
- Manage end-to-end campaign planning, execution, and optimization.
- Partners with engineering to build clearer lead attribution and A/B testing frameworks to focus our spend on the highest-performing creative.
- Drive a significant increase in top of funnel from paid channels, implementing best practices from other high-growth startups.
- Bring online a new paid marketing channel, using the best practices from our existing paid channels.
- Write about your experience and how you improved Ambrook’s growth, processes, and team culture in a post on Ambrook’s company blog.
About you
- Proven experience owning and hitting aggressive growth targets.
- Experience running performance marketing, optimizing campaigns with paid social and search providers.
- Systems thinker who can adeptly discern the signal from the noise and understand how changes to one part of a growth funnel may affect another.
- Experience building a growth engine in ambiguous, high-growth situations, especially in the transition from pre- to post-hypergrowth
- Experience in SMB SaaS, especially with product-led growth, sales-assist, and channel partner growth motions.
- Competency with SQL and data analysis tools.
- Bonus: Experience in fintech.
- Bonus: Experience working in American industry – ag, trucking, construction, etc.
Benefits
- Competitive salary
- Health insurance
- 401(k) with matching contribution
- Flexible vacation time
- Flexible work hours
- Work-from-home/remote office stipend, or desk at Ambrook’s NYC office
- Wellness stipend
- Professional development stipend
Our values
- Real Talk – We create space for ourselves and others to be straightforward, vulnerable, and accountable.
- Reach Understanding – We are driven by curiosity and empathy to learn about our customers, team, and world.
- Be Proactively Resourceful – We are internally motivated and externally empowered to identify opportunities and solve problems.
- Derisk Thoughtfully – We lean into the biggest risks we face as a company and put in the work to address them systematically.
- Find the Positive-Sum – We believe in creating incentive structures that align the needs of our company, our customers, and our planet.