Marketing Programs Manager
Coda
This job is no longer accepting applications
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About this role
In this role you will:
- Develop and execute end-to-end lifecycle email marketing campaigns, from segmentation and content creation to deployment and analysis
- Collaborate with the content team to ensure email content aligns with the overall marketing strategy and resonates with target audiences
- Utilize A/B testing and other data-driven methodologies to optimize email open rates, click-through rates, and conversion rates
- Work closely with business operations teams to develop campaign performance dashboards, lead quality metrics, and campaign tracking
- Manage and coordinate all aspects of webinar planning and execution, including content development, audience targeting, speaker coordination, promotion, and post-event analysis
- Work closely with the design team to create visually appealing webinar materials and email templates that drive engagement
- Leverage data analytics tools like Sundial, Amplitude, and Mode to track key performance indicators (KPIs) and provide regular reports on the effectiveness of email and webinar campaigns
- Partner with cross-functional teams, such as Sales, Product, and Customer Success, to ensure alignment of marketing programs with overall business objectives
- Stay up-to-date with industry trends and best practices in email marketing and webinar strategies to continually enhance campaign performance
You may be a great fit for this role if:
- 6+ years of Marketing B2B SaaS experience
- Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Strong communication and presentation skills, with the ability to effectively convey complex concepts to stakeholders at all levels
- Strategic mindset, with the ability to think critically, solve problems, and make data
How we care for our Codans!
- Medical, Dental, Vision and Life Insurance
- 401k
- Optional Remote or in-office work
- Commuter Benefits
- Cell & Internet Subsidy
- Lunch Subsidy
- Fitness Subsidy
- Parental Leave
- Annual Educational Stipend
This job is no longer accepting applications
See open jobs at Coda.See open jobs similar to "Marketing Programs Manager" Homebrew.