Marketing Program Manager
Color
This job is no longer accepting applications
See open jobs at Color.See open jobs similar to "Marketing Program Manager" Homebrew.How You’ll Contribute:
- Partner closely with marketing organization to plan, execute and launch demand generation program across webinars, content syndication, events and other lead generating initiatives
- Continually test our messaging across multiple customer segments; writing net-new content and editing existing messages in market
- Partner with cross-functional stakeholders to understand program needs; plan and implement cross-channel digital marketing strategies
- Continually test and learn from lead generation program to optimize marketing programs with data-driven decisions
- Communicate program recommendations and results to key stakeholders, including executive leadership
- Keep up-to-date on the latest trends in demand generation, learn on the job, and apply learnings to future ‘art of the possible’ program ideas
Our Ideal Candidate Will Have:
- Bachelor’s degree in marketing, business, communications or related-field
- Experience working at a healthcare, health tech, or health-adjacent organization
- Experience in a startup environment with proven success working in a fast-paced, collaborative environment with the ability to pivot quickly and problem solve on the spot
- 6-8 years experience working in B2B marketing
- Experience planning and launching successful enterprise B2B marketing programs, specifically lead generation, lead nurture, and user activation campaigns
- Excellent verbal and written communication skills
- Experience creating sales enablement content and collateral
- Strong planning and project management skills
- The ability to be data-driven and assess the impact of all marketing activities
- The ability to follow-through with attention to detail
- Proven ability to build relationships with several cross-functional stakeholders, including Marketing, Product Marketing, Sales, Revenue Operations, and Customer Success
- Familiarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growth
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📱 Monthly phone and wifi stipend for employees
- ⌨️ One-time ergonomic stipend for your remote work set up
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- 🧬 Four complimentary clinical-grade genetic testing kits for you and your family
This job is no longer accepting applications
See open jobs at Color.See open jobs similar to "Marketing Program Manager" Homebrew.