Engagement Marketing Program Manager
Color
How You'll Contribute:
- Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
- Write, edit, and test copy that engages different population segments across clients
- Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
- Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
- Own and improve workflows for launching campaigns at scale, driving operational excellence
- Identify new growth or engagement opportunities based on campaign data and audience behavior
Our Ideal Candidate Will Have:
- 5+ years of marketing experience, including campaign execution and performance optimization
- Strong copywriting chops, especially for conversion-focused campaigns
- A data-driven approach, thinking in tests and experiments, and a track record of extracting compelling performance insights
- Experience and empathy in tailoring messaging to different populations and demographics
- A penchant for problem-solving and fast-paced, collaborative work
- Aptitude in managing multiple work-streams and deadlines with grace and precision
Nice to Have:
- Experience working with union and blue collar populations
- Healthcare B2B2C healthcare marketing experience
- Experience using and executing campaigns in Braze software
- Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents