Director of Demand Generation
Finix Payments
This job is no longer accepting applications
See open jobs at Finix Payments.See open jobs similar to "Director of Demand Generation" Homebrew.You Will:
- Build, design, plan, manage, measure, and optimize integrated digital campaigns across multiple channels to generate pipeline
- Work closely with Revenue leadership to develop and test Account Based engagement and marketing campaigns including tactics such as live events, webinars, content, and advertising to reach buyers
- Partner with revenue operations to improve channel attribution and performance reporting
- Refine and unlock utility across our marketing tech stack
- Create a budget and channel allocation recommendations to achieve mid- and long-term goals, optimizing for sustainable growth and ROI
- Mentor and manage demand generation marketers and creative resources to execute prioritized initiatives
- Provide data-driven recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions.
- Work collaboratively with the rest of the Marketing team to drive conversion rate optimization by developing new landing pages and ensuring all pages abide by the latest SEO best practice
- Build out tests, analyze performance, and implement winning variations. Develop and automate lead scoring methodologies, nurture email campaigns, and retargeting campaigns.
- Regularly analyze and communicate marketing performance to your peers as well as executives in order to support your strategic recommendations.
You Are:
- An experienced performance marketer with 8+ years of experience in growth marketing and/or demand generation for high-growth B2B companies
- Fluent in multi-channel with deep experience executing strategies for organic and paid growth through multiple stages of scale for high-growth companies
- Hands-on leader comfortable working in and training on tools and platforms, such as — GA4, Intercom, Hubspot, Salesforce and 6Sense
- Strong creative sensibilities with a knack for communicating with executive buyers
- Able to synthesize and interpret data, market, and customer insights into successful marketing strategies and creative execution
- Strategy-focused and can take large concepts and projects and develop actionable plans while seeing them through to completion
- Detail-oriented and numerate. You are comfortable making decisions with incomplete information but you thoroughly track, measure, and analyze data to inform your decisions as much as possible.
- Proactive and thrive in a fast-paced environment.
- A steady-handed operator who is solution-focused and comfortable leading through challenges; able to defend decisions and respectfully push back as needed
This job is no longer accepting applications
See open jobs at Finix Payments.See open jobs similar to "Director of Demand Generation" Homebrew.