Senior Growth Marketing Manager
Finix Payments
You Will:
- Own and operate paid media campaigns across Google, Meta, LinkedIn, 6Sense, affiliate marketing, digital media and programmatic platforms.
- Partner with third party agency for Google demand generation campaigns, budget allocations and performance insights
- Drive channel optimization through A/B testing, audience targeting, creative iteration, and real-time budget reallocation.
- Analyze funnel performance and user journeys using GA and HubSpot.
- Monitor LTV: CAC, identify drop-offs, and implement tactics to improve activation and conversion.
- Design and optimize nurture campaigns using HubSpot
- Develop personalized lifecycle programs to onboard, retain, and re-engage prospects and customers.
- Build and execute growth experiments across the acquisition, onboarding, and monetization lifecycle.
- Leverage tools like VWO to test messaging, UX/UI, and product experience touchpoints.
- Create and test high-converting landing pages Type Form or internal CMS tools.
- Own the website experience and partner with design and product teams to iterate and reduce friction throughout the buyer journey.
You Are:
- A full-funnel growth marketer with deep hands-on experience in both paid and owned channels.
- Analytical and data-obsessed, with a passion for digging into performance data and finding actionable insights.
- Highly collaborative, able to work fluidly across marketing, product, and GTM teams.
- Comfortable running experiments quickly and iterating based on results.
- A strong executor with an ability to manage complex projects from end to end.
- Knowledge of HubSpot's operational workflows for data hygiene and automation efficiency
You Have:
- 7+ years of experience in growth, demand generation, or marketing roles at SaaS, Fintech, or startup companies.
- Proven success scaling paid acquisition and lifecycle programs across multiple channels.
- Hands-on experience with growth stacks including HubSpot, Google Analytics Suite, SEM Rush and automation tools.
- Awareness of GDPR and marketing compliance standards (especially in regulated industries like Fintech).
- Exceptional attention to detail and ability to manage multiple priorities in a fast paced environment.
- Strong analytical skills with experience working with business intelligence tools.
- Hubspot technical expertise specific to Marketing Enterprise. Certifications preferred.