Lifecycle Marketing Lead
Hallow
Marketing & Communications
Chicago, IL, USA
USD 100k-140k / year + Equity
Posted on Jul 17, 2025
Lifecycle Marketing Lead
Chicago, IL
Marketing
Remote
Full-time
Who we are
Hallow is on a mission to help people pray. We’re the No. 1 prayer app in the world, with more than 1 billion prayers prayed across 150+ countries. We're building a product that is authentically Christian and Catholic, while at the same time a resource for anyone looking to grow deeper in a relationship with God. We believe that people are hungry for peace, and that there is no surer way to find it than by learning to sit in silence with Christ: “Come to me, all you that are weary and are carrying heavy burdens, and I will give you rest” (Mt 11:28).
Our goal is to build something truly great. Something that combines the beauty of the Church's spirituality with world-class product and content execution. And we need a world-class team to make it happen.
We launched the app in December 2018 and have been blown away with the incredible growth & traction. Hallow has been downloaded more than 25 million times with over 250,000 5-star reviews. We're blessed to be backed by some of the best mission-driven investors in the world and are excited to build out the team to help a lot more folks grow closer to God.
We are a startup. We move quickly. We are small but we take big swings. Each person is responsible for making an impact. It is hard—but deeply meaningful—work. We'd be honored & humbled if you'd consider joining us.
Tldr: We're looking for a Lifecycle Marketing Lead to join our rapidly growing team to build out all communications with customers through Email, Push, SMS, and in-app communication to help improve activation, engagement, and retention.
What You'll Do
- Work directly with Product, Growth, and Content Team: As a Lifecycle Marketing Lead, you’ll be in an extremely cross-functional role. You’ll be working directly with our marketing team to boost activation and acquisition, with content for copywriting and launches, and with product to boost retention across lifecycle marketing channels.
- Lead Email/Push/SMS: These are our main and most important communication channels. You’ll lead the strategy, execution, and delivery of all our email/push marketing and communication including marketing, launches, product features, and transactional sequences (onboarding, "post-prayer", recovery, etc). You’ll be at the forefront of our marketing personalization, playing a huge role in our customer activation and retention.
- A/B Testing: To be successful in your role, you’ll need to continuously test new creative, copy, strategies, channels, sequences, and funnels in order to move the needle across our core metrics.
- Analytics: Along with leading these channels and testing continuously comes the need to be analytically focused. You’ll be making decisions daily, all driven by data. Run clean tests to ensure statistical significance of the decisions, and move quickly to increase our results on lifecycle marketing activities.
- Be a HUGE part of Hallow’s Growth: Your work will directly impact Hallow’s ability to grow to our goal of 1 Million people praying daily around the world.
What You'll Love
- Mission: This work is incredibly humbling. Every day we get amazing stories and get the pleasure of working on something that impacts lives. One of my favorite user quotes: “I hate quoting an old, overused cliche, but I’ve been very lost. And I think for the first time in a while I may be found.”
- Ownership: You’ll be a massive part of our growth. There’s nothing more exciting than being able to see your work touch thousands of lives around the world and truly build a world-class experience with every email, push notification, blog, and more. You’ll be doing that every day.
- Growth: From day 1, you’ll be a part of the startup journey. Over the next year, we’ll be building out our product, retention, and activation marketing to a great degree, and you'll be able to impact millions from the get go and millions of more that will install the app and start praying with Hallow over the next year.
- Flexibility: We operate as a remote-first team with members all over the globe and are open to candidates anywhere in the U.S. or Canada for this position. We don’t care when or where you work, just that it gets done! That being said, our HQ is in Chicago and if in-person work is something you are interested in, we’d love to have you there!
- Comp: We will pay competitive market rates both in terms of equity, cash, & benefits.
What We're Looking For
- Passion: First & foremost, we’re looking for someone excited about our mission. It makes it a lot more fun :)
- LCM Experience: The key here is having a firm grasp and expertise on email. The ability to show and prove that you can and have built and scaled core metrics (sales, downloads, etc.) through email (marketing & transactional) will be an incredibly important part of your interview process. A big plus is to have experience in cross-channel management from push, in-app, SMS, and landing pages.
- Technical Experience: Analytics (Product Analytics, LCM Analytics, Google Analytics, A/B Testing, Excel) and being able to quickly and efficiently make decisions off of data will be a huge part of your role. Additionally, HTML/CSS would be preferred for designing emails/in-app messages, and understanding integrations between platforms with APIs and webhooks would be highly desirable.
- Copywriting: You're an expert in marketing copywriting and have 2+ years of experience in writing copy for LCM, social, paid media, SEO, PR, or any other marketing channel.
- Grit & detail-oriented: We really care about what we’re doing & try to build as fast as we can. Everything we do, say, send, or spend money on should be top-notch quality and set Hallow apart as the best.
We're a small team and we care deeply about each new hire, so sometimes it can take us a while to get through the hiring process for these roles. Apologies in advance for any delays. We'll do our best to keep you updated throughout the process, and we really appreciate your patience and understanding as we work through everything.
We are honored that you'd consider joining the team and look forward to connecting with you.
Best,
Alex at Hallow
CEO & Co-Founder
Compensation Range
$100,000 to $140,000 USD per year
The above range only includes cash compensation. Each full-time employee in the US also receives equity compensation, alongside a top-tier benefits package (e.g., unlimited PTO, insurance, remote-flexible work, fully paid parental leave, 401(k) match, and stipends for spiritual development, health & wellness, home-office, and learning).
The above range for cash compensation refers to base salary. All full-time employees are also eligible to be considered for a discretionary bonus at the end of each fiscal year. These ranges are just initial estimates. They may vary depending on market or location and may be adjusted depending on the person we end up hiring for this role, their experience, and market dynamics.
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Req ID: R28