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Integrated Marketing Lead



Marketing & Communications
Posted on Friday, June 28, 2024

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Integrated Marketing & Campaigns team is building a best in class B2B marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will help define and build strategies for us to reach specific segments of mental health providers. You’ll be a data-driven B2B marketer who infuses the voice of the customer into creative marketing programs to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing programs that drive direct-response goals. The Integrated Marketing & Campaigns team is just getting started and we’re excited for you to help shape where we’re going.

You will:

  • Build and manage full-funnel marketing programs that resonate with specific audience segments of mental health providers
  • Own an audience lead target and identify new channels, campaigns, and evergreen marketing programs to reach the target – in partnership with sales
  • Research audience segments to develop messaging and positioning tests that resonate
  • Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience
  • Partner closely with business unit sales team and leaders to connect marketing programs
  • Be the voice of this audience in internal planning and manage audience segment GTM across marketing channel and sales partners
  • Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with
  • Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels), cross-functionally (in-house experts, corporate communications, sales, analytics), and externally (customer, industry thought leaders)
  • Dive into the numbers to understand what works so we can scale and what doesn’t so we can move on
  • Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience

You’d be a great fit for this role if:

  • You have 5-10+ years of experience building and scaling multi-channel integrated marketing programs for a B2B audience
  • You are highly detailed and process-oriented – working with a range of stakeholders, numerous steps + deadlines, and a spreadsheet with dozens of deliverables is your bread and butter
  • You’ve built campaigns and ongoing marketing programs that include webinars/digital events, physical events
  • You’ve partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads
  • You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress
  • You have experience marketing to healthcare or mental health audiences (preferred)

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
    • Group A: $160,000
    • Group B: $144,000
    • Group C: $128,000
    • Examples of cities located in each Compensation Grouping:
      • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities
    • Other compensation includes: discretionary bonuses and/or commission
  • Benefits offered include:
    • Equity Compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Unlimited PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.