Growth Marketing Lead, Referrals
Headway
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
Our Referral Marketing team is building a best in class referral program, and you will have a pivotal role in our mission to revolutionize the therapy healthcare marketplace. We are looking for an experienced growth marketer who will launch high-velocity experiments and build upon the end to end referral user journey, learning and creating new tactics to further engage our user base.
You will:
- Design and launch new experiments to further extend our referral program
- Work with a dynamic cross-functional team to create new product features
- Be responsible for channel goals while optimizing existing channel tactics
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Develop strategy and best practices for engaging user base across segments and cohorts
- Track and analyze program performance, and identify opportunities for optimization
You’d be a great fit for this role if:
- You have 4-6+ years experience as a growth marketer or operator in high-growth environments
- You have an empathetic, customer-centric approach that keeps the customer experience at the center
- You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
- You thrive in a fast paced, high-growth startup environment and have launched experiments in these environments
- You are excited by the opportunity to own end to end initiatives, from high level strategy as well as roll-up the sleeves work to get things done
- You have a proven track record of setting targets and creating a strategic framework to consistently meet them
- You are experienced in working with cross functional teams
- You have experience with referral programs, B2B, and/or marketplaces (a plus)
Compensation and Benefits:
- Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
- Group A: $135,000
- Group B: $122,500
- Group C: $108,000
- Examples of cities located in each Compensation Grouping:
- Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
- Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
- Group C = All remaining cities
- Benefits offered include:
- Equity Compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
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We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com
Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.