Marketing Program Manager
Plaid
Marketing & Communications, Operations
New York, NY, USA
Posted on Mar 26, 2025
The Marketing Operations (Ops) Team at Plaid builds the essential foundation that enables the Marketing function to operate efficiently, scale sustainably, and align with the company’s strategic goals. We focus on people, technology and process to drive operational excellence and optimize marketing performance. Our team is focused on creating and executing impactful marketing strategies that resonate with our target audiences, drive sustainable growth through high-quality pipeline generation, and enhance marketing efficiency. By integrating innovative technologies, we strive for seamless workflows and data-driven decision-making. We also continuously strengthen the foundation of a high-performing marketing organization, ensuring that processes and systems are in place to support long-term success.
Responsibilities:
- Develop and Execute Workback Plans: Design and manage comprehensive workback plans for integrated marketing campaigns that align with business objectives. Ensure all tasks, timelines, and resources are coordinated to increase brand awareness and drive revenue growth.
- Resourcing and Capacity Management: Assess and allocate resources effectively across marketing programs, ensuring the appropriate capacity to meet deadlines and deliverables. Proactively identify and address any resource gaps.
- Stakeholder Communication and Updates: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress, performance metrics, and any issues that may arise. Ensure alignment across teams and transparency in communications.
- Meeting Organization and Facilitation: Organize and facilitate cross-functional meetings, ensuring that discussions are focused, productive, and aligned with campaign goals. Drive decision-making and keep teams on track to meet objectives.
- Milestone Identification and Dependency Management: Identify key milestones within each program and manage dependencies across teams to ensure timely execution. Proactively anticipate and mitigate any risks to campaign timelines.
- Relationship Building and Collaboration: Build and maintain strong relationships with internal teams (e.g., creative, product marketing, legal) to foster collaboration and ensure alignment on campaign goals.
- Creative Team Liaison: Collaborate closely with the creative team to ensure that marketing assets are delivered on time and meet quality standards. Provide clear briefs and feedback to align creative outputs with campaign objectives.
- Continuous Process Improvement: Continuously evaluate and refine program management processes, frameworks, and tools to improve efficiency, scalability, and overall effectiveness. Implement best practices to enhance team performance and campaign outcomes.
- Proficiency in Project Management Tools: Utilize project management tools (e.g., Asana, Monday, or similar) to track progress, manage tasks, and ensure the successful execution of marketing programs. Maintain organized and up-to-date documentation of all project activities.
Requirements
- Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience).
- 3-5 Years of Experience working on a marketing or design team, with a proven track record of supporting and executing marketing initiatives.
- Impeccable attention to detail, ensuring high-quality execution and consistency across all aspects of campaign delivery.
- Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously.
- Strong interpersonal skills, with the ability to influence, motivate, and build relationships with cross-functional stakeholders at all levels.
- Comfortable with change and ambiguity, adapting quickly and proactively in fast-paced, evolving environments.
- Curious and solution-oriented, with a continuous drive to learn, solve problems, and improve processes.
- Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance.
- [Nice to Have] Has worked with project management tooling (Monday.com, Asana, etc.)