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Lifecycle Marketing Manager - Experience & Events



Administration, Marketing & Communications
New York, NY, USA
Posted on Thursday, May 2, 2024
ABOUT US: empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.
Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:
*Customers are royalty
*Data beats opinion
*Fast-paced execution wins
*Growth mindset
*Enjoy the journey
Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!
Regal is helping contact centers shift from focusing on cost-saving to becoming revenue drivers. As part of this movement and as Regal’s first Lifecycle Marketing Manager - Experience & Events, you will develop and execute strategic marketing initiatives to nurture and maximize the value of our customer base, leveraging events as key touchpoints in the customer journey. This person will own the full P&L for these channels, and will work cross-functionally across the Sales, Rev Ops, Marketing, and Design teams to help achieve ambitious goals and to help build the Regal brand and community. From onboarding and activation to retention and advocacy, you will craft targeted campaigns and initiatives, including event-based initiatives, that enhance the customer experience and drive business outcomes. Over the next year, we anticipate doubling the marketing and sales team, so it’s an exciting time to join our team and partner with our VP, Marketing!


  • Event Strategy: Source, design and manage annual events strategy, schedule, and P&L. Partner internally and externally to execute a wide range of events (conferences, bespoke customer events, etc) and sponsorships
  • Lifecycle Strategy Development: Collaborate with cross-functional teams to define and refine the lifecycle marketing strategy, including segmentation, targeting, and messaging across various customer touchpoints
  • Customer Segmentation and Personalization: Utilize customer data and behavioral insights to segment the customer base and develop personalized marketing initiatives tailored to different customer segments
  • Customer Journey Mapping: Map out the customer journey to identify key touchpoints and opportunities for engagement and optimization
  • Campaign Management: Plan, execute, and optimize event-based marketing campaigns throughout the customer lifecycle, from onboarding to retention to reactivation
  • Retention and Loyalty Programs: Implement retention strategies, loyalty programs, and re-engagement campaigns to reduce churn, increase customer satisfaction, and foster long-term loyalty
  • Performance Analysis and Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, engagement metrics, churn rates) to assess the effectiveness of lifecycle marketing initiatives and optimize strategies for continuous improvement.


  • 3+ Years of experience in lifecycle marketing at a fast-growth B2B SaaS company with a focus on experience and events
  • Successful track record of working with B2B sales organizations to build and deliver lead gen results
  • Experience with in-person and virtual events, including conference sponsorship
  • Strong analytical skills with the ability to derive actionable insights from data and drive data-driven decision-making
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
  • Proven experience in planning, procuring, and executing all aspects of conferences, including site selection, contract negotiations, stakeholder communications, booth build, branding, etc
  • Demonstrated experience working with marketing and design teams
This position is only available in New York City.
We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.