Lifecycle Marketing Manager - Experience & Events
Regal
This job is no longer accepting applications
See open jobs at Regal.See open jobs similar to "Lifecycle Marketing Manager - Experience & Events" Homebrew.Responsibilities
- Event Strategy: Source, design and manage annual events strategy, schedule, and P&L. Partner internally and externally to execute a wide range of events (conferences, bespoke customer events, etc) and sponsorships
- Lifecycle Strategy Development: Collaborate with cross-functional teams to define and refine the lifecycle marketing strategy, including segmentation, targeting, and messaging across various customer touchpoints
- Customer Segmentation and Personalization: Utilize customer data and behavioral insights to segment the customer base and develop personalized marketing initiatives tailored to different customer segments
- Customer Journey Mapping: Map out the customer journey to identify key touchpoints and opportunities for engagement and optimization
- Campaign Management: Plan, execute, and optimize event-based marketing campaigns throughout the customer lifecycle, from onboarding to retention to reactivation
- Retention and Loyalty Programs: Implement retention strategies, loyalty programs, and re-engagement campaigns to reduce churn, increase customer satisfaction, and foster long-term loyalty
- Performance Analysis and Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, engagement metrics, churn rates) to assess the effectiveness of lifecycle marketing initiatives and optimize strategies for continuous improvement.
ABOUT YOU:
- 3+ Years of experience in lifecycle marketing at a fast-growth B2B SaaS company with a focus on experience and events
- Successful track record of working with B2B sales organizations to build and deliver lead gen results
- Experience with in-person and virtual events, including conference sponsorship
- Strong analytical skills with the ability to derive actionable insights from data and drive data-driven decision-making
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
- Proven experience in planning, procuring, and executing all aspects of conferences, including site selection, contract negotiations, stakeholder communications, booth build, branding, etc
- Demonstrated experience working with marketing and design teams
This job is no longer accepting applications
See open jobs at Regal.See open jobs similar to "Lifecycle Marketing Manager - Experience & Events" Homebrew.