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Senior Demand Generation Manager

Regal

Regal

Sales & Business Development
New York, NY, USA
Posted on Wednesday, June 26, 2024
ABOUT US:
Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.
Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:
*Customers are royalty
*Data beats opinion
*Fast-paced execution wins
*Growth mindset
*Enjoy the journey
Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!
ABOUT THE ROLE:
The Senior Demand Generation Manager at Regal.io will spearhead all top-of-funnel lead generation activities, including website management, SEO, SEM, content syndication, and paid social. This role is pivotal in driving the growth of Regal.io by generating high-quality leads and increasing brand visibility. The ideal candidate will leverage a growth mindset, creativity, and a bias towards experimentation and A/B testing to optimize performance.
This role will also be responsible for managing the multi-channel demand generation budget, managing a variety of marketing agencies and contractors, and ensuring efficient allocation of resources to maximize ROI. The Senior Demand Generation Manager will work closely with the sales and product marketing teams to align strategies and support overall company launches and goals. This role offers a high level of autonomy and the opportunity to drive significant impact on Regal’s growth trajectory in 2024 and beyond.

RESPONSIBILITIES:

  • Develop and execute demand generation strategies: Craft and implement comprehensive demand generation plans to drive lead acquisition and conversion. Partner with sales operations and sales leadership to further finesse targeting and channel mix.
  • Manage and optimize digital marketing channels: Oversee SEO, SEM, content syndication, and paid social campaigns, continually optimizing for performance and ROI.
  • Own the website: Ensure the website is optimized for lead generation, user experience, and SEO. Partner with product marketing to balance Regal’s vision, story, and strategic narrative with high conversion for web visitors.
  • Lead experimentation and A/B testing: Foster a culture of continuous improvement through rigorous A/B testing and data-driven decision-making.
  • Collaborate with cross-functional teams: Work closely with channel sales, product marketing, ABM, and other teams to help support their revenue-generation efforts with ads, paid campaigns, and marketing automation.
  • Analyze and report on performance: Track and report on key metrics, providing insights and recommendations for ongoing efficiency and partnering with FP&A on optimization strategies.
  • Manage demand generation budget: Oversee the allocation of a multimillion-dollar budget, ensuring efficient use of resources and maximized ROI.

ABOUT YOU:

  • 5+ years of experience leading demand generation, digital marketing, or a related field at a B2B SaaS startup with aggressive growth targets.
  • Proven track record of managing SEO, SEM, content syndication, and paid social campaigns. Demonstrated ability to drive lead generation and optimize marketing spend.
  • Experience managing a multi-channel demand generation budget in the multimillion-dollar per year range.
  • Strong understanding and actioning of key demand-gen metrics such as ROAS and CPL, as well as broader company metrics like CAC:LTV.
  • Experience in SaaS, B2C, or B2B marketing, preferably within a startup or high-growth company in the CCaaS or Contact Center space.
  • Experience targeting a wide spectrum of personas and industries is a plus, as well.

BENEFITS/PERKS:

  • Competitive compensation packages, including early stage equity
  • 401k plan
  • Flexible PTO & 11 paid holidays
  • Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
  • Paid parental leave
  • Growth Mindset learning and development stipend
  • Happy hours, team outings, & annual off-sites!
  • Pre-tax commuter benefits
  • Complete laptop workstation
  • & more!
POSITION LOCATION & OFFICES:
This position is available in New York City.
We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.