Senior Demand Generation Manager
Regal
This job is no longer accepting applications
See open jobs at Regal.See open jobs similar to "Senior Demand Generation Manager" Homebrew.RESPONSIBILITIES:
- Develop and execute demand generation strategies: Craft and implement comprehensive demand generation plans to drive lead acquisition and conversion. Partner with sales operations and sales leadership to further finesse targeting and channel mix.
- Manage and optimize digital marketing channels: Oversee SEO, SEM, content syndication, and paid social campaigns, continually optimizing for performance and ROI.
- Own the website: Ensure the website is optimized for lead generation, user experience, and SEO. Partner with product marketing to balance Regal’s vision, story, and strategic narrative with high conversion for web visitors.
- Lead experimentation and A/B testing: Foster a culture of continuous improvement through rigorous A/B testing and data-driven decision-making.
- Collaborate with cross-functional teams: Work closely with channel sales, product marketing, ABM, and other teams to help support their revenue-generation efforts with ads, paid campaigns, and marketing automation.
- Analyze and report on performance: Track and report on key metrics, providing insights and recommendations for ongoing efficiency and partnering with FP&A on optimization strategies.
- Manage demand generation budget: Oversee the allocation of a multimillion-dollar budget, ensuring efficient use of resources and maximized ROI.
ABOUT YOU:
- 5+ years of experience leading demand generation, digital marketing, or a related field at a B2B SaaS startup with aggressive growth targets.
- Proven track record of managing SEO, SEM, content syndication, and paid social campaigns. Demonstrated ability to drive lead generation and optimize marketing spend.
- Experience managing a multi-channel demand generation budget in the multimillion-dollar per year range.
- Strong understanding and actioning of key demand-gen metrics such as ROAS and CPL, as well as broader company metrics like CAC:LTV.
- Experience in SaaS, B2C, or B2B marketing, preferably within a startup or high-growth company in the CCaaS or Contact Center space.
- Experience targeting a wide spectrum of personas and industries is a plus, as well.
BENEFITS/PERKS:
- Competitive compensation packages, including early stage equity
- 401k plan
- Flexible PTO & 11 paid holidays
- Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
- Paid parental leave
- Growth Mindset learning and development stipend
- Happy hours, team outings, & annual off-sites!
- Pre-tax commuter benefits
- Complete laptop workstation
- & more!
This job is no longer accepting applications
See open jobs at Regal.See open jobs similar to "Senior Demand Generation Manager" Homebrew.