Product Marketing Associate
Regal
Marketing & Communications, Product
New York, NY, USA
Posted on Sep 21, 2025
ABOUT US:
Founded in 2020, Regal is the AI Agent Platform. Regal gives every company the tools to transform customer communications with delightful AI Agents that are connected to your data, easy to customize and monitor, always-available, and ready to take action. Power better support, sales and operations – with way less effort. Our founders, Alex Levin and Rebecca Greene helped build Angi (Angie’s List, HomeAdvisor and Handy) to over $1.5B in revenue.
Based in Manhattan, we’re building an in-person culture of entrepreneurs who want to win and build something meaningful. We’re backed by top investors including Founder Collective, Homebrew and Emergence Capital.
Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!
We’re moving fast, and the numbers speak for themselves:
- Partnered with enterprise brands like Google, AAA, Ro, Coursera
- Raised $82M (top tier investors including Emergence & Homebrew)
- Completed 250MM+ calls
- Driven $5B revenue for customers
- Scaled to $## ARR
- Built amazing NYC (NoMad) in office culture
ABOUT THE ROLE:
The Product Marketing Associate will play a hands-on role in driving Regal.ai’s GTM strategy, storytelling, and enablement for our AI voice platform. This role requires a resourceful and technically curious marketer who thrives at the intersection of product, marketing, and sales. The Product Marketing Associate will be responsible for deeply understanding Regal.ai’s product, owning LLM and voice provider partnerships, and building compelling narratives that drive adoption and market leadership.
RESPONSIBILITIES:
- Go-to-Market & Launches: Support product positioning, messaging, and GTM for new features, including announcements, enablement, and supporting demand-gen campaigns.
- Internal Enablement: Equip Sales, CS, and Support swith the knowledge, demo assets, and competitive insights needed to confidently represent Regal.ai’s platform.
- Content & Thought Leadership: Produce and support case studies, webinars, blogs, videos, and two self-authored thought leadership pieces per week to establish Regal.ai’s category leadership.
- Market & Partner Strategy: Conduct competitor research, track AI/LLM trends, and manage relationships with LLM and voice infrastructure partners.
- Product Fluency & Demo Assets: Develop deep product understanding and partner with the product team to create videos and collateral that clearly translate technical features into customer value.
ABOUT YOU:
- Experience: 1-3 years of product marketing, solutions marketing, or related experience in B2B SaaS (AI, ML, or voice tech background preferred).
- Technical Aptitude: Ability to understand and explain technical concepts such as prompting, RAG, SIP, and AI agent workflows; comfortable coordinating with customers, running internal demos, and explaining how features work.
- Content Creation: Proven ability to write clear, compelling, and technical content across multiple formats.
- Market Awareness: Familiarity with AI/LLM trends and competitive dynamics in the enterprise SaaS landscape.
- Project Management: Organized and able to manage multiple launches, partnerships, and content streams simultaneously.
- Presentation Skills: Comfortable presenting internally and creating content for external audiences.
BENEFITS/PERKS:
- We care about your health!
- Medical, Dental, and Vision plans - 80% covered by the company
- Flexible PTO & 11 paid holidays/year
- We care about future you!
- 401k Plan
- Paid parental leave
- Pre-tax commuter benefits
- We care about connection!
- In-office breakfast and snacks daily
- Happy hours, team outings, & annual off-sites
- Complete laptop workstation
- & more to come!
POSITION LOCATION & OFFICES:
This position is only available in New York City.
POSITION LOCATION & OFFICE DETAILS:
This position is only available in New York City (HQ- NoMad). Hybrid roles are required in office T/W/TH and office optional M/F.
*If you think you’re missing relevant experience but you’re hungry and a fast learner (and can prove it), we want to hear from you!