Senior Field Marketing Manager, Middle East (R4253)
Marketing & Communications
Abu Dhabi - United Arab Emirates
Posted on Jan 21, 2026
Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software and V-BAT and X-BAT aircraft. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.
The Senior Field Marketing Manager, Middle East will establish and execute field marketing across priority defense and government accounts in Saudi Arabia, the United Arab Emirates, and Jordan. This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.
This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes across these priority markets.
What you'll do:
- Lead and execute field marketing across priority defense and government accounts in Saudi Arabia, UAE, and Jordan, aligned with regional go-to-market priorities.
- Develop and execute account-based marketing strategies for primary accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
- Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and country-specific stakeholder landscapes across Saudi Arabia, UAE, and Jordan.
- Engage key ministries and agencies including, but not limited to:
- Saudi Ministry of Defense and General Authority for Military Industries (GAMI)
- UAE Ministry of Defence and Tawazun Council
- Jordan Armed Forces (JAF) and Ministry of Defense
- Own strategy and execution for major defense and aerospace events across the region (e.g., IDEX, World Defense Show, SOFEX), prioritizing high-value account engagement and executive-level meetings over brand presence alone.
- Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
- Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
- Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Establish KPIs aligned to Middle East government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
- Bring structure, accountability, and operational rigor to field marketing execution across Saudi Arabia, UAE, and Jordan.
Required qualifications:
- 8 to 12 years of experience in field marketing, demand generation, or integrated marketing roles, with significant exposure to government and defense markets in the Middle East.
- Demonstrated success marketing into Saudi Arabia and/or UAE Ministry of Defense environments; experience with Jordanian defense stakeholders is a plus.
- Strong understanding of defense procurement processes in Saudi Arabia, UAE, and Jordan, including long-cycle acquisition environments, offset considerations, and multi-stakeholder government account structures.
- Proven experience leading and executing account-based marketing programs within complex enterprise or government accounts; ABM must be a core area of expertise.
- Hands-on experience with Salesforce CRM, including campaign creation, Campaign ID management, opportunity alignment, required field governance, reporting, and partnership with sales on CRM hygiene and pipeline tracking.
- Hands-on experience with Marketo, including campaign build, segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Experience executing trade shows, industry events, and owned customer programs in defense, aerospace, or national security sectors.
- Ability to engage credibly with senior military leaders, government stakeholders, and technical evaluators across Saudi Arabia, UAE, and Jordan.
- Strong cross-functional partnership skills with Sales, Business Development, Capture, and Global Marketing teams.
- Fluent in English; Arabic proficiency is strongly preferred.
- Willingness to travel frequently within Saudi Arabia, UAE, and Jordan.
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Full-time regular employee offer package:
Pay within range listed + Bonus + Benefits + Equity
Temporary employee offer package:
Pay within range listed above + temporary benefits package (applicable after 60 days of employment)
Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.
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Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.