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Brand Strategy Manager



New York, NY, USA
Posted on Thursday, July 20, 2023


theSkimm makes it easier to live a smarter life. We are redefining how to build products that fit into routines, and we take a user-centric, collaborative approach while doing so. Our inaugural product – The Daily Skimm – is the fastest growing email newsletter on the market, with an engaged community of well over 7 million active subscribers and an industry-crushing open rate. Our suite of products has grown with the launch of Skimm Ahead, which debuted as #1 in news and #9 overall in the Apple App Store. It syncs directly with your calendar and informs you of important events you don't want to miss. It also has an audio experience that goes deeper on the topics you’re always reading about. Through our suite of products, we are disrupting routines and information consumption one Skimm'r at a time. Come join us, we're changing things.

The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with. We’re seeking an enthusiastic Brand Strategist who is eager to contribute to our growing media business by working cross-functionally on pre-sale strategy and RFP response.


theSkimm is seeking a Brand Strategy Manager to join the Brand Strategy team. The team plays an integral role in the ideation and development of sponsored marketing programs across theSkimm’s product suite. As a Brand Strategist, you will:

  • Drive the development, ideation and strategic thinking of best-in-class marketing solutions for theSkimm’s strategic advertising partners
  • Own the strategic platform for marketing programs and partner with internal teams, including Marketing, Editorial, Insights, Product, Social & Video, to ensure recommendations are smart and cohesive
  • Provide quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals
  • Attend client and agency meetings to learn about new initiatives, brainstorm and present recommendations
  • Identify new/proactive opportunities and positioning for brand partners/verticals leveraging proprietary data and research
  • Assist in creation of ad hoc sales marketing materials that could include packages, product one-sheets, case studies and best practices


  • 5-7 years building cross-platform digital marketing programs
  • Strategic, creative thinker with a proven track record of turning ideas into holistic content programs
  • Excellent writing, proofreading and verbal communication skills
  • Design-minded with ability to create effective visual presentations; Proficiency in Keynote
  • Ability to work well with different stakeholders across organization
  • Ability to manage and prioritize multiple deliverables with hard deadlines
  • Highly motivated self-starter that is extremely detail oriented


  • Passion for theSkimm brand and our products
  • Keen understanding of the nuances of branded content and go to market positioning
  • Experience managing RFP pipeline and working with Sales, Insights, Creative and Design team

The expected annual base salary for this role is $100,000-$115,000. We’ll consider a variety of factors when determining the offered base salary including an evaluation of a candidate’s skills, abilities, experience, location, market demands, and internal parity.


We are mission driven and values driven:

We are collectively building an impactful brand to empower generations of informed, confident women. Our vision is for every woman to have the info they need to navigate a complex world and the decisions in it. Every role has a purpose and allows us to provide useful information succinctly and contextualized. We tee her up to take action - whichever action is right for her, wherever she is.

We are values driven at every point - how we work, the way we work and our culture come straight from our core values. Each of us supports this incredible brand and takes part in its continued growth, fulfilling the needs of our audience each and every day.

We put you and your personal lives first - we have a generous benefits policy that demonstrates we are listening to what our employees need:

  • Unlimited vacation policy and generous holiday observances
  • A hybrid working model with flexibility for remote work
  • Comprehensive insurance plans and commuter benefits
  • Auto-enrollment into a MassMutual 401(k) plan starting on your first day and employer contribution available after one year of employment
  • Rewards for every work anniversary
  • One month paid sabbatical after your five year anniversary as a full-time employee

We support our parents at all points on their journey:

  • 18 weeks of paid parental leave (adoption, fostering and surrogacy included)
  • Bereavement leave for pregnancy loss
  • Phased return to work schedule availability
  • Flexibility based on parental schedules
  • Access to family building and fertility benefits
  • Flexible and broad-scale child support program

Your well being is our priority:

  • We honor Sacred Time in our workplace
  • We have aligned company “time off” during the summer to truly allow for us all to break from our work at the same time
  • We offer fitness membership reimbursement
  • One Medical Membership is included with our benefits

We have a vibrant, collaborative, and supportive culture (we celebrate and have fun!):

  • Weekly company updates led by our co-founders/co-CEOs
  • Weekly lunch stipend for HQ employees
  • Employee Resource Groups
  • Employee awards ceremonies to celebrate individual accomplishments
  • Clubs and activities designed to meet other employees like book clubs, new hire buddy programs, rooftop lunches, off-sites, and wellness focused classes
  • Numerous culture events that enable our workforce, in the office and remote, to connect and have fun

Your career and development are a priority:

  • Annual learning and development stipend
  • LEAD@theSkimm, our leadership development program
  • DEI initiatives to ensure we are the best partners and colleagues to each other
  • Career development guidance and planning

And more…

  • Competitive salary and equity packages
  • Complimentary access to theSkimm’s suite of membership products and swag
  • The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter


We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.

At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.

Everyday we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.

Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, top-rated podcasts: “Skimm This” and “9 to 5ish with theSkimm,” theSkimm mobile app, virtual course series SkimmU, and Skimm Studios which creates innovative in-house video and audio content. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred one million voting-related actions across the last three election cycles, and it's #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.

Come join us!

Learn more about us and our other opportunities here.


This is a full-time role based in New York, NY with flexibility for remote work.

Our office is available to use three days a week - Tuesday, Wednesday, and Thursday. We have a hybrid environment and ask that employees within the New York Metro area come together in person a minimum of three days per month. All other days are up to the discretion of the employees during the three days a week that the office will be open. We are continuing to closely monitor the state of COVID-19 in New York and will adjust this plan accordingly.

We will require COVID-19 vaccinations for anyone coming to our office. We are following CDC recommendations and will also require additional boosters, and will always follow CDC and NY state guidance on wearing masks in the office.

*Any correspondence from our team will come from a email account!