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Director, Social Media



This job is no longer accepting applications

See open jobs at TheSkimm.
Marketing & Communications
New York, NY, USA
Posted on Tuesday, January 30, 2024


We’re hiring a Director, Social Media, to join our team. This is a full-time, New York City-based position.

About the team

theSkimm is hiring a full-time Director of Social Media to expand our brand presence and engage our audience across social media platforms. Reporting to our SVP of Content, this role is creative meets strategy. You will be responsible for overseeing the production of social media content that informs our audience of women and drives both engagement and revenue. You will sit in the Editorial department and manage a team of social and video producers and hosts, collaborating closely with theSkimm’s Design, Sales, Data, and Growth teams.

What you'll be doing

  • Setting and overseeing social media strategy for official brand accounts (with an emphasis on Instagram and TikTok, but also including Threads, LinkedIn, and emerging platforms), inclusive of social-first content, coverage of current events, and extensions of our wellness, money, parenting, and shopping verticals
  • Establishing theSkimm’s brand and news presence on social with a goals-driven, audience-first eye, developing a clear distinction and purpose between it and our other platforms
  • Managing a team of producers, editors, and hosts and creating clear processes and operations for the team
  • Working with external creators and experts to co-create content for theSkimm social platforms
  • Leading pitch meetings to optimize timely content, and setting the posting schedule across multiple social media channels
  • Editing — or delegating the editing of — all social media posts, ensuring alignment with strategy, brand identity, and content tentpoles
  • Liaising with sales and commerce teams to optimize sponsored and revenue-driving social media content
  • Analyzing and building reports around performance data, and adjusting strategy to meet performance metrics and encourage innovation
  • Creating the high-level social strategy for large-scale campaigns or content initiatives, such as election coverage
  • Representing our social team in cross-departmental meetings
  • Administering all third-party and internal social media tools and content management systems

What would set you up for success

  • 7-9 years of social media experience (inclusive of video) in an editorial environment, with a proven track record of increasing audience engagement and driving growth
  • Experience analyzing data, building reports, and communicating insights to various audiences
  • Expertise in concepting, producing, and publishing content for Instagram and TikTok
  • Experience working and structuring deals with creators
  • Ability to adapt quickly to a changing digital landscape
  • Superior news judgment, research, and fact-checking expertise
  • Strong managerial skills and the ability to uphold an environment of learning, growth, and mentorship within a growing team
  • A player/coach mentality who can think big picture while still getting your hands dirty
  • Expertise and passion for culture, trends, and new media ventures

What would set you apart

  • A background in journalism
  • Experience launching social accounts on new platforms from scratch
  • Strong understanding of theSkimm’s brand and voice and ability to communicate its message with consistency
  • Video production or editing experience
  • Experience executing on branded content
  • Knowledge of copyright laws for social media publishing
  • Experience with Dash Hudson, Figma, Falcon, CrowdTangle, Instagram Insights, and Asana

The expected annual base salary for this role is $150,000-$160,000. We’ll consider a variety of factors when determining the offered base salary including an evaluation of a candidate’s skills, abilities, experience, location, market demands, and internal parity.

About the office

This is a full-time role based in New York, NY with flexibility for remote work.

Our office is available to use three days a week - Tuesday, Wednesday, and Thursday. We have a hybrid environment and ask that employees within the New York Metro area come together in person a minimum of three days per month. All other days are up to the discretion of the employees during the three days a week that the office will be open.

Why our employees love working here

We are mission driven and values driven:

We are collectively building an impactful brand to empower generations of informed, confident women. Our vision is for every woman to have the info they need to navigate a complex world and the decisions in it. Every role has a purpose and allows us to provide useful information succinctly and contextualized. We tee her up to take action - whichever action is right for her, wherever she is.

We are values driven at every point - how we work, the way we work and our culture come straight from our core values. Each of us supports this incredible brand and takes part in its continued growth, fulfilling the needs of our audience each and every day.

We put you and your personal lives first - we have a generous benefits policy that demonstrates we are listening to what our employees need:

  • Unlimited vacation policy and generous holiday observances
  • Encouraged time off on your birthday and Skimm’versary
  • A hybrid working model with flexibility for remote work
  • Comprehensive insurance plans and commuter benefits
  • Auto-enrollment into an Empower 401(k) plan starting on your first day and employer contribution available after one year of employment
  • Rewards for every work anniversary
  • One month paid sabbatical after your five year Skimm’versary as a full-time employee

We support our parents at all points on their journey:

  • 18 weeks of paid parental leave (adoption, fostering and surrogacy included)
  • Bereavement leave for pregnancy loss
  • Phased return to work schedule availability
  • Flexibility based on parental schedules
  • Access to family building and fertility benefits
  • Flexible and broad-scale child support program

Your well being is our priority:

  • We honor Sacred Time in our workplace
  • We have aligned company “time off” during the summer to truly allow for us all to break from our work at the same time
  • We offer fitness membership reimbursement
  • One Medical Membership is included with our benefits

We have a vibrant, collaborative, and supportive culture (we celebrate and have fun!):

  • Weekly company updates led by our executive team
  • Employee Resource Groups
  • Annual employee award ceremony to celebrate individual accomplishments
  • Clubs and activities designed to meet other employees like book clubs, new hire buddy programs, off-sites, and wellness focused classes
  • Numerous culture events that enable our workforce, in the office and remote, to connect and have fun

Your career and development are a priority:

  • Annual learning and development stipend
  • LEAD@theSkimm, our leadership development program
  • DEI initiatives to ensure we are the best partners and colleagues to each other
  • Career development guidance and planning

And more…

  • Competitive salary and equity packages
  • The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter

Our story, Skimm’d

We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.

At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.

Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.

Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, B2B marketer’s newsletter The SKM Report, “9 to 5ish with theSkimm” podcast, theSkimm mobile app. We also house Skimm Studios which creates innovative in-house video and audio content, and our in-house creative agency SKM Lab, which conceptualizes, develops, and produces innovative solutions and content for brands to engage with generations of informed women. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred more than two million voting-related actions across the last four election cycles. We have mobilized hundreds of companies to join our #ShowUsYourLeave movement, which has created transparency and pushed for progress for Paid Family Leave in the U.S. And we’re empowering women to take agency of their lives and control of their futures through our State of Women initiative, grounded in a study conducted by The Harris Poll.

Come join us!

Learn more about us and our other opportunities here.

This job is no longer accepting applications

See open jobs at TheSkimm.