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Job Description

Digital Marketing Specialist

We are seeking a motivated and experienced Marketing Strategist and Account Manager to join our startup agency. This individual will be responsible for developing and executing marketing strategies, creating compelling ads and social media posts, reaching out to clients, performing discovery calls, and managing client accounts using Canva and goHighLevel platforms. Strong copywriting and content writing skills are essential. Graphic design skills are a plus.

Please note: Canva experience is a must. Do not apply if you do not have experience using Canva.

What You'll Be Working On:

• Developing Marketing Strategies and Campaigns: Create and implement marketing strategies across multiple channels to drive brand awareness and business growth.
• Market Analysis: Analyze market trends and competitor activities to inform and adjust strategic planning.
• Budget Management: Manage the marketing budget effectively, ensuring a high ROI on all campaigns.
  
  

Responsibilities:

• Annual Marketing Plans: Develop comprehensive annual marketing plans that align with the agency's business goals.
• Multi-Channel Campaign Execution: Execute integrated campaigns across various channels including social media, SEO, paid search, content marketing, and more.
• Ad and Social Media Post Creation: Create compelling ads and engaging social media posts to attract and retain customers.
• Copywriting and Content Writing: Develop high-quality copy and content for various marketing materials, including website content, blogs, newsletters, and more.
• Performance Tracking and Optimization: Track key performance metrics and optimize campaigns based on analytics.
• Vendor Management: Manage relationships with external marketing agencies and vendors.
• Reporting: Report campaign results and ROI to the team.
• AI and Automation Tools: Utilize AI and automation tools to improve workflows and efficiency.
  
  

Requirements:

• Educational Background: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 1+ years of experience in marketing roles with a proven track record of driving growth through strategic marketing initiatives.
• Digital Marketing Expertise: Deep understanding of digital marketing channels and analytics tools.
• Communication and Management Skills: Strong communication skills and experience in managing teams and projects.
• Technical Skills: Proficiency in Canva is mandatory; experience with goHighLevel platforms and graphic design skills are a plus.
• Copywriting and Content Writing: Excellent copywriting and content writing skills.
• AI and Automation: Knowledge of AI and automation tools to enhance marketing efficiency and workflows.
  
  

What We Offer:

• Growth Opportunity: Be a part of a startup agency where you can make a significant impact and grow with the company.
• Collaborative Environment: Work with a passionate and motivated team aiming to build something great.
• Flexibility: Enjoy the flexibility and dynamic nature of a startup environment.
• Compensation: Competitive salary with the addition of commission after 6 months based on performance.
  
  

If you are passionate about marketing, have a strategic mindset, and are ready to take on a challenging role that combines creativity and analytical skills, we would love to hear from you!