Editor & Written Content Creator, Global Health
Braintrust
Job Description
Goal of project: Advance Abt’s storytelling and positioning for our global health portfolio via compelling content and targeted campaigns and products. Generate foundational messaging, promotional materials, and long-form feature writing within Abt’s primary health areas: systems strengthening/service delivery, global health security, and infectious/vector-borne diseases
.
Promote our research, technical assistance, and thought leadership, collaborating with Abt’s dynamic corporate Marketing & Communications(MarComm) departmen
t.
Tas
- ks:
Advance marketing strategy to position Abt Global as a source of new ideas and high-quality implementation of global health research and progr - ams.Develop client- and media-savvy content and coverage profiling Abt expertise and thought leadership in health aligned with account-focused marketing plans and new business opportunities. (This may include health-adjacent topics as needed, such as climate and heal
- th.)Produce high-quality written materials, including blogs, reports, white papers, and press releases tailored for diverse audiences at global and country lev
- els.Develop, write, and tailor messaging, talking points, presentations, slipsheets, and other products and ensure all materials adhere to Abt and client standards, including accessible, inclusive, and plain langu
- age.Stay abreast of and identify relevant channels, topics, and opportunities for Abt to engage; cultivate new positioning for these as nee
ded.
Technical Sk
- ills:
Track record of developing global health content for marketing communications strategies and camp - aigns.Ability to support multiple projects simultaneously in a fast-paced envir
- onmentStrong written and oral communication skills; basic design skills (such as PowerPoint) a
- plus.Deep understanding of USAID communications needs and preferences; knowledge of UK and/or Australia markets a
- plus.Office 365, Microsof
t Word
Topical Exp
- ertise:
Journalistic sensi - bilitiesComfortable with global health topics within USAID
- context10-15 years performing in this role/di