Content and Social Media Lead

Braintrust

Braintrust

Marketing & Communications
Boston Metropolitan Area, USA
Posted on Sep 23, 2024
About Us

Braintrust is a user-owned talent network that connects top-tier professionals with the world's leading enterprises. We prioritize transparency, eliminating middlemen and high markups, ensuring job-seekers are matched swiftly to innovative roles while clients benefit from unparalleled efficiency and quality.

About The Hiring Process

The hiring process for this role involves completing your Braintrust profile, applying directly to the role on Braintrust, and undergoing a one-time screening to ensure you meet our vetted talent specifications. After this, the hiring team will contact you directly if they believe you are a suitable match.

Our process isn't for everyone, that's intentional. If you believe that you are a top candidate for this job, please join our network to give yourself the opportunity to work with top companies.

JOB TYPE: Direct Hire/ FTE Position (no agencies/C2C - see notes below)

LOCATION: Work from anywhere - EST/EDT | partial day overlap

SALARY RANGE $70,000 – $80,000 /yr

ESTIMATED DURATION: 40/week - long term

EXPERIENCE: 5-9 years

BRAINTRUST JOB ID: 11758

The Opportunity

Qualifications

  • Bachelor's degree in Marketing, Communications/Journalism, or a related field.
  • Minimum of 5 years of experience in content marketing and social media management,

preferably in a B2B fintech or related industry.

  • Demonstrated experience in Web3, blockchain, or cryptocurrency-related projects.
  • Strong understanding of content marketing strategies, SEO, community engagement,

and social media best practice

  • Excellent written and verbal communication skills, with a knack for crafting engaging

content.

  • Proficiency in using social media analytics tools and content management systems.
  • Experience in managing and growing online communities.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Creative thinker with strong problem-solving skills and attention to detail.
  • Collaborative team player with the ability to work independently

Your Responsibilities

  • Develop and execute a comprehensive content strategy that aligns with Rise's marketing

& sales goals and objectives.

  • Manage all social media platforms, especially LinkedIn and X, ensuring engaging and

brand-consistent messaging.

  • Oversee the production and distribution of various content types, including blogs, social

media posts, Ebooks & white papers, as well as video content.

  • Host and manage virtual events such as webinars and podcasts, enhancing brand

presence and engagement.

  • Collaborate with the marketing team to create content for lead generation campaigns

and optimize our website for SEO, including content development, on-page

optimizations, and earning valuable backlinks from trusted 3rd party media sites.

  • Monitor and report on content engagement, SEO, and social media performance metrics

to continually refine content strategy.

  • Assist with copywriting across website, email marketing, and paid media campaigns
  • Lead the launch and management of our online community, fostering active engagement

and brand loyalty.

  • Work closely with cross-functional teams, including Product & Sales, to ensure

consistent messaging across all platforms.

What You'll Be Working On

What's Rise?

Rise is a Web3 enabled compliance and payroll solution that traditional as well as crypto native

organizations use to hire, manage and pay local/international contractors (and soon full time

employees) while ensuring full compliance. Rise brings a compliance layer as well as a hybrid

payment infrastructure which enables automated payments and flexible routing between fiat and

crypto.

We are VC-backed and growing rapidly

Why Now?

Businesses with treasury in fiat and/or crypto are emerging at an unprecedented pace. They

currently lack HR and payroll tools to pay their teams leveraging both types of treasury in a

compliant and efficient manner.

Traditional businesses need to stay competitive and offer better wages and systems to their

workforces. Providing an advanced financial ecosystem and crypto options to their workforce

drives talent attraction and retention.

By working with any kind of treasury (fiat or crypto) and helping businesses with team

compliance, Rise is a powerful on-ramp from Web2 to Web3 in the HR/Payroll category with

limitless opportunities for our workforce's financial prosperity.

We are seeking a highly motivated and experienced Content & Social Media Lead to join our

dynamic team. Reporting to the Head of Marketing, the ideal candidate will have a proven track

record of success in leading content marketing, social media & online community management

functions within a growing B2B fintech organization. Preference will be given to those with

previous experience and/or active contribution to web3 projects.

You will be responsible for overseeing all aspects of our content operations, including

developing content strategy, managing social media channels and virtual events such as

webinars and podcasts, editing and publishing blog articles, social posts, and gated content

assets, as well as managing our soon-to-launch online community. As our first Content and

Social Media Lead, you will actively plan and manage our content calendar(s) across all blog

editorials, social media, and video channels, ensuring our publishing calendars are kept up to

date and align with larger company announcements, product releases and events.

You will also play a pivotal role in developing and implementing strategic plans to support our

growth and demand generation objectives, including content for various lead generation

campaigns, website SEO, and more

Apply Now!

Notes

Our employers all have varying legal and geographic requirements for their roles, they trust Braintrust to find them the talent that meet their unique specifications. For that reason, this role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.

Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.