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Job Description

• WORK AUTHORIZATION: You must be fully authorized to work in the US. No visa sponsorship/transfer available for this role.
• Please note that this is a hybrid role in New York City (1-2 days in the office)
• Interview process: 3 interview stages + 1 project/presentation
• Office location: Soho
• Compensation is determined based on experience, interview performance, and maintaining parity with current employees of similar experience levels, with a range of $130,000 to $170,000, including a 15% bonus.
  
  

Centrical is seeking a Demand Generation Manager to own the strategy and execution of account-based marketing programs. This role will be integral in driving revenue growth by engaging key accounts through tailored, multi-channel marketing campaigns and owning our marketing technology. A successful candidate will be a demand generation leader with strong martech skills in building reports within Salesforce, expertise in HubSpot segmentation, and a proven ability to strategize and execute campaigns for B2B enterprise accounts. This role reports to the Head of Growth.

Key Responsibilities:

ABX owner: You are our ABM leader. Build and execute the strategy with the help from the rest of our marketing team

Martech owner: You are our Salesforce, Hubspot, & Triblio point of contact. You’ll be responsible for all reports and campaign execution.

• Strategy & Execution: Develop and execute targeted ABX programs that drive revenue growth for key accounts, focusing on both customer experience and new business.
• Collaboration & Communication: Partner closely with sales teams, BDRs, Content teams to identify target accounts and create personalized marketing strategies that align with each account’s unique needs and challenges.
• Campaign Development: Build and manage customized marketing programs across various channels, focusing on Search, Paid Social, and Event Marketing. We work closely with the content team to inform the content roadmap.
• Webinar Coordination: Plan, coordinate, and execute webinars, managing platforms and delivering post-webinar insights.
• Campaign Planning: Own segment-based campaign plans and lead cross-functional execution to create personalized marketing experiences.
• Performance Measurement: Analyze the effectiveness of marketing programs and provide data-driven recommendations for each portion of our business.
• Technical ownership: Own and operate all necessary reports and campaigns in our martech (Salesforce, Hubspot, and Tribulio) Must have deep knowledge with reporting in Salesforce and segmentation through Hubspot.
  
  

Skills & qualifications:

• Salesforce expert: +5 years
• Hubspot expert: +5 years
• Proven experience in account-based marketing for B2B enterprises, with a focus on driving pipeline.
• Previous experience managing a budget, campaign prioritization, and revenue performance
• Ability to articulate data into actionable insights cross-functionally
• Strong written and verbal communication skills, with an ability to translate technical concepts into strategic marketing initiatives.
• Collaborative mindset, comfortable working across teams and departments.
• High sense of accountability and motivation to drive the business forward.
  
  

Benefits

• Equity
• Health insurance
• Short & long term dis
• Vision
• Dental
• Reimbursement for internet and cellphone expenses.
• Gym activity
• Annual leave and PTO
• Paid vacations
• holidays
  
  

Note: If your resume reflects skills that align closely with the job description, you have a higher chance of landing an interview. These screening questions are designed to streamline the interview scheduling process, and we highly recommend answering based on your personal experience rather than relying on generative AI tools. This helps us avoid receiving duplicate answers and allows us to truly get to know YOU. The answers provided here are critical to ensuring a smooth interview process without the need for an additional screening call.