Marketing Outreach Expert
Braintrust
Marketing & Communications
Canada
Posted on Jan 8, 2025
Job Description
Outbound Lead Generation Expert – Software Services and SaaS Products
Location: Remote
Job Type: Part-time
About Us:
UtahTech Labs is a forward-thinking technology company specializing in software services and SaaS product development. Our mission is to help businesses thrive by delivering innovative solutions that solve their most pressing challenges.
We’re looking for a driven and results-oriented Outbound Lead Generation Expert to join our dynamic team and play a key role in expanding our customer base.
Key Responsibilities:
Outbound Lead Generation Expert – Software Services and SaaS Products
Location: Remote
Job Type: Part-time
About Us:
UtahTech Labs is a forward-thinking technology company specializing in software services and SaaS product development. Our mission is to help businesses thrive by delivering innovative solutions that solve their most pressing challenges.
We’re looking for a driven and results-oriented Outbound Lead Generation Expert to join our dynamic team and play a key role in expanding our customer base.
Key Responsibilities:
- Lead Prospecting:
-
- Identify, research, and qualify prospective clients in target industries for software services and SaaS products.
- Utilize tools such as LinkedIn Sales Navigator, CRM platforms, and other lead-generation tools to build prospect lists.
- Outbound Outreach:
-
- Conduct high-volume outreach via cold emails, calls, and social media to engage decision-makers and generate qualified leads.
- Customize outreach strategies based on prospect needs, challenges, and industry trends.
- Pipeline Management:
-
- Maintain and update the CRM with accurate and detailed information about leads, interactions, and follow-up activities.
- Track and analyze outreach performance metrics to optimize strategies and achieve targets.
- Collaboration:
-
- Work closely with sales and marketing teams to align on messaging, and campaigns, and lead nurturing processes.
- Share market feedback to inform product development and marketing strategies.
- Lead Qualification:
-
- Conduct discovery calls to qualify leads and identify opportunities for the sales team.
- Use a consultative approach to understand prospect pain points and align them with our solutions.
- Reporting:
-
- Generate regular reports on outreach performance, lead conversion rates, and pipeline progress.
- Identify trends and insights to improve lead generation efforts.
- Experience:
-
- 2+ years of proven experience in outbound lead generation, preferably in the software services or SaaS industry.
- Skills:
-
- Strong understanding of outbound sales strategies and tools.
- Exceptional communication and interpersonal skills.
- Proficient in CRM tools (e.g., HubSpot, Salesforce) and lead generation platforms.
- Analytical mindset with the ability to track and optimize outreach performance.
- SEO and paid marketing knowledge is a plus
- Attributes:
-
- Self-motivated, results-oriented, and proactive.
- Ability to thrive in a fast-paced, target-driven environment.
- Excellent problem-solving skills and attention to detail.
- Opportunity to work with cutting-edge software services and SaaS solutions.
- Competitive compensation package with performance incentives.
- Flexible working hours and remote work options.
- A collaborative and supportive team culture.
- Ongoing professional development and growth opportunities.
- Performance bonus on qualified appointment setup