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Brand Media Strategist



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, April 26, 2024

About the role

Chime is committed to our mission of helping millions of everyday people achieve financial peace of mind. To continue scaling growth, Chime is seeking an action-oriented Brand Media Specialist to join our Growth Marketing team. The Brand Media Specialist will assist in the development & execution of brand media strategies to enhance brand awareness, drive engagement, and maximize ROI. This role will play a crucial part in shaping our brand’s media presence and ensuring consistency across all brand media channels. This role will also be responsible for the execution of programmatic, social media, audio, and other paid brand media activities. The Specialist will work cross-functionally to keep teams informed of the overall campaign strategy, reporting, and ensure timelines are met. You will utilize effective project management skills, along with storytelling, communication, and organizational skills to support Chime’s integrated marketing process.

The base salary offered for this role and level of experience will begin at $82,620 and up to $114,800 . Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. (Please do not delete)

In this role, you can expect to

  • Assist in the development and implementation of comprehensive brand media & measurement strategies aligned with overall brand objectives and target audience demographics.
  • Work collaboratively with the in-house media team and partner with media agencies to develop & execute media plans, including but not limited to audio, OOH, programmatic, and digital.
  • Execute, monitor, and analyze media campaigns, providing insights and recommendations for optimization and future initiatives.
  • Manage campaign trafficking requests and collection of all campaign needs prior to launch.
  • Collaborate with creative teams to develop compelling content and messaging. Continuously optimize creative assets to maximize impact and resonate with target audiences.
  • Maintain active communication with key internal partners, attending relevant meetings, crafting presentations, reports, and more to ensure collaborators have up-to-date information on all media campaigns under management.
  • Develop new processes and find opportunities to evolve current ones to improve the way we work cross functionally with the goal of delivering even greater value to the business.

To thrive in this role, you have

  • BS or BA in business, marketing or related field
  • Minimum 3-4 years of experience working in brand media in an in-house capacity
  • Working knowledge of brand lift studies, brand health trackers, standard media metrics (Reach, Frequency, CPM, CVR, CPC, CTR), and digital platform management (Meta, TikTok, Snap, YouTube, etc.)
  • Proven track record of developing and implementing successful brand media campaigns that drive brand awareness and engagement.
  • Strong analytical skills with the ability to interpret data, analyze campaign performance, and derive actionable insights.
  • Working understanding of the typical processes and tools applied by strategy, planning, and buying teams across multiple media types
  • Utmost agility leading multiple team members and multiple priorities, balancing short and long term needs and implications
  • Effective verbal and visual communication skills and can use those to tell a story and drive action
  • Critical thinking and strong problem-solving skills

A little about us

At Chime, we believe that everyone can achieve financial progress. We’re passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.

We created Chime—a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.

So far, we’re well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opened a business, or went to college. Every day, we’re inspired by our members’ dreams and successes, big and small.

We’re uniting everyday people to unlock their financial progress—will you join us?

*Chime partners with The Bancorp Bank and Stride Bank, N.A., Members FDIC, that power the bank accounts used by Chime Members.

What we offer

  • 🏢 A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
  • 💻 Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit
  • 💰 Competitive salary based on experience
  • ✨ 401k match plus great medical, dental, vision, life, and disability benefits
  • 🏝 Generous vacation policy and company-wide Take Care of Yourself Days
  • 🫂 1% of your time off to support local community organizations of your choice
  • 🧠 Mental health support with therapy and coaching through Modern Health
  • 👶 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents
  • 👪 Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
  • 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
  • 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.