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Conversion Rate Optimization (CRO) Manager



Chicago, IL, USA
Posted on Saturday, June 29, 2024

About the role

Chime is seeking a growth expert to join our marketing team as a CRO Manager. In this role you will define and drive the conversion rate optimization strategy and roadmap for

An ideal candidate has a track record of leading the strategy and execution of web experimentation roadmaps in a results-driven environment. You have a data-driven attitude, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

  • Build and lead the execution of CRO strategy on that drive acquisition, conversion, and retention
  • Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to implement
  • Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
  • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the customer journey
  • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
  • Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts.
  • Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website conversion efficiency.
  • Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
  • Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency.

To thrive in this role, you have

  • 5+ years of experience leading web strategy and conversion optimization initiatives at a tech, consumer finance or innovative, consumer brand.
  • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (WordPress), A/B testing tools (Optimizely), site analytics (Google Analytics) and business intelligence tools.
  • Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
  • Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
  • Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
  • Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution.
  • Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

A little about us

At Chime, we believe that everyone can achieve financial progress. We’re passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.

We created Chime—a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.

So far, we’re well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opened a business, or went to college. Every day, we’re inspired by our members’ dreams and successes, big and small.

We’re uniting everyday people to unlock their financial progress—will you join us?

*Chime partners with The Bancorp Bank and Stride Bank, N.A., Members FDIC, that power the bank accounts used by Chime Members.

What we offer

  • 🏢 A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
  • 💻 Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit
  • 💰 Competitive salary based on experience
  • ✨ 401k match plus great medical, dental, vision, life, and disability benefits
  • 🏝 Generous vacation policy and company-wide Take Care of Yourself Days
  • 🫂 1% of your time off to support local community organizations of your choice
  • 🧠 Mental health support with therapy and coaching through Modern Health
  • 👶 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents
  • 👪 Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
  • 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
  • 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.