Companies you'll love to work for





Principal Product Manager, Gusto Start



Multiple locations
Posted on Friday, June 28, 2024

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

About the Role:

As the Principal Product Manager (PM) for Gusto Start, you will spearhead the creation of a product & business aimed at an entirely new customer base. If successful, this product could become a critical new path for growing new employer market share, Gusto’s #1 business priority. You will be responsible for defining and executing the entire product strategy, and partner closely with the GM to grow the business and optimize its unit economics. This is a very unique opportunity for those that enjoy building 0 to 1 products while driving impact at scale.

About the Team:

You will be the founding PM of this “mini startup” within Gusto. You’ll be working with an incredibly talented group of people that have a mix of deep customer empathy, domain expertise, and a strong desire to innovate. Our mission is to grow and add value to a new customer base, and continually test and refine tools designed to help these customers hire their first employee. If you enjoy uncovering & solving big problems, driving lean experimentation, building 0 to 1 product experiences, and making a big impact on the lives of small business owners, we’d love to hear from you.

Here’s what you’ll do day-to-day:

  • Lead product discovery to uncover/deeply understand customer problems and test risky assumptions
  • Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage
  • Run lean experiments and A/B tests to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas
  • Partner closely with Engineering, Design, and Data Science on all stages of the product development process
  • Collaborate closely with Revenue teams to bring a new product to market successfully
  • Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs
  • Partner with the GM to grow the business and optimize its unit economics

Here’s what we're looking for:

  • 8+ years of hands-on Product Management experience
  • Proven track record of building 0 to 1 products
    • Bonus: building 0 to 1 products in highly regulated categories
  • Strong product discovery skills with the ability to navigate a high degree of ambiguity
  • The intangibles: natural curiosity, grit, customer obsession, and attention to detail
  • The ability to tell a compelling story that drives alignment and inspires action
  • Strong collaboration skills; ability to build trust quickly
  • A passion for helping small businesses

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $181,000/yr to $223,000/yr in Denver & most remote locations, and $212,000/yr to $262,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to